As leaders are planning for 2023, staying ahead of the curve is essential. With customer demand and buying behaviors continuing to evolve, leaders must prepare for a new era in 2023 when they focus on efficient revenue growth!
Fractional Chief Marketing Officers (CMOs) must continue to pay close attention to the following eight CMO trends in 2023 that define success:
Stefanie
1. Strategy
For the Fractional CMO among us, strategic marketing is becoming a priority. For executives and leaders, it’s time to invest in an intelligent framework to marketing strategy that has a relentless focus on customer value, brand value and revenue growth.
2. High-Functional Marketing Team
It’s a challenging time to be a marketing leader! With people’s growing preference for instant gratification over long-term strategy — marketing leaders are being given an even greater responsibility. With digital talent shortages coupled with evolving buying behaviors, it makes it difficult to plan budgets effectively. Fractional CMOs must find efficiency in their operations whether they have full time employees or not.
3. Optimize Support for Growth
The recipe for content marketing success starts with a strategy. To follow best practices, a strategy is a document that includes goals and plans in the form of processes, checklists, templates, and playbooks to follow. The purpose is to execute strategic initiatives across all marketing channels consistently and efficiently.
Content marketing is complex as there are many different tactics to use. It can be difficult for one team or individual within your organization to handle all those responsibilities on their own without any overlap with other areas of the business — like sales efforts, for example.
4. Measure Marketing Communications Performance
In a time of economic uncertainty, marketing and communications leaders across industries find their efforts under greater scrutiny. In these circumstances, brands can move past competition by protecting essential marketing budgets and optimizing performance further. Companies can get ahead in the game during tough times — when it matters the most.
Brands can plan by strategically allocating resources towards key initiatives. At the same time, brands need to be mindful about investing instead of spending, not leaving anything on the table regarding strategy execution to get results in the short and long-term.
5. Customer Experience
Huge opportunity exist for organizations to maintain and grow relationships with their most-valued customers. Marketers that leverage Customer Experience (CX) best practices are better positioned than any of their peers. By creating personalized experiences, they build content that is customized, adds value, and resonates. At the same time, marketers build credibility and authority!
6. Brand Strategy and Brand Value
The value of a brand is often difficult to prove. A successful brand strategy creates value. It helps your company stand out in the minds of customers by creating an emotional connection — which in turn creates a brand experience. The value of the brand is an investment which connects brand health to your customer experience with business outcomes.
7. Value Data
Data has always been an invaluable tool in the marketing arsenal for Fractional CMOs, and it’s come into sharper focus over recent years. To address data ethics or privacy protection, CMOs need to learn how to access, understand and use all of this information. The more knowledgeable you are on the marketing metrics that matter, the more value you can add by delivering better results.
8. Digital Best Practices
Marketing is always changing and the latest marketing trends show that it’s important to have a strong working relationship with marketing experts, such as Fractional CMOs know how each channel works. The right strategy will be put in place so you can feel confident about your results!
Let’s welcome 2023!
Are you ready to take your business to the next level in 2023? Keeping track of these eight trends in marketing to stay on top of business growth is key, if you want your business to stay competitive during this ever-changing business landscape.
Are you prepared to engage a Fractional CMO for your manufacturing company? Take the quiz!
If you’re ready to take your company to the next level and add 7+ figures to your manufacturing company’s revenue, book a quick virtual coffee today with Stefanie. Stefanie is a fCMO, award-winning agency owner, master of content marketing for B2B companies with 15+ years of Marketing Experience in B2B.