Attention Executives! Have you heard about the title Fractional Chief Marketing Officer (fCMO)? Yes, it exists! Is this year the time to focus on revenue growth? If you do not have a Chief Marketing Officer on your team yet, you absolutely need a Fractional CMO!
Maximizing your marketing resources is key to successful business growth. If you’re a busy executive or entrepreneur looking to delegate the marketing function of your organization, consider leveraging the expertise of a Fractional Chief Marketing Officer (fCMO). The goal of a Fractional CMO professional is to develop, execute and track marketing strategies that propel long-term success — no matter what stage of maturity your organization is in.
Stefanie
What is a Fractional CMO?
A fCMO is a leader that’s hired part-time to make sure your business objectives are being met. A Fractional CMO oversees objectively a company’s marketing strategy and marketing systems, as well as plans, templates, checklists, and playbooks. The purpose is to align the marketing team for delivering your company’s marketing outcomes.
The first goal of a Fractional CMO is to conduct an in-depth marketing analysis. The process includes a structured evaluation of current and past marketing resources as well as activities. By doing so, we can pinpoint any potential gaps and opportunities to drive accelerated revenue growth. Based on in-depth marketing analysis, an effective and tailored marketing plan will be put together to position the company on the path to generating revenue growth.
In addition to leadership skills, a Fractional CMO is part of the C-suite that focuses on establishing marketing strategies, marketing processes and putting efficient resources in place to get predictable revenue growth.
Role: Fractional CMO
Relationship: Responsible for creating and implementing a strategy, as well as managing a marketing team and marketing tools while reporting to the CEO.
Duration: A part-time position, typically requiring 2–10 hours per week, intended to fill a resource gap or serve as a long-term solution. The role may evolve into a smaller advisory role over time and may have a duration of 6–9 months.
Cost: Paid a set amount each month for the number of hours worked, can be through payroll or a business expense.
How is a Fractional CMO Different from a Consultant?
Role: Marketing Consultant
Relationship: Responsible to work on specific marketing projects and evaluations. Does not handle hands-on work or team management and work often with marketing contractors while reporting to CMO, VP Sales & Marketing or Marketing Director.
Duration: Hired for a specific task or project and moves on or hands off to a contractor team when complete.
Cost: Paid for each completed project as a business expense.
How is a Fractional CMO Different from a Contractor?
Role: Marketing Contractor
Relationship: Responsible for overseeing specific marketing projects without being in charge of strategy or managing a team, while reporting to a CMO or Marketing Manager.
Duration: A full-time position, typically for a fixed duration or until the project is finished.
Cost: Paid by the hour, including overtime, and may be direct or through an agency intermediary.
How is a Fractional CMO Different from a Freelancer?
Role: Freelancer
Relationship: Responsible to work on specific task or campaign because of a specialized skill set while reporting to Marketing Manager, marketing coordinator or Project Manager.
Duration: Any duration. The most common is short-term or as required.
Cost: Paid hourly, with overtime and often to a small business. Paid as a business expense.
Are you focusing on revenue growth?
Get the expertise you need to grow.
With a Fractional CMO, businesses can leverage the expertise of experienced marketing professionals to help power their growth. Here are just a few ways a Fractional CMO works with companies as they strive towards success:
- Develops strategic marketing planning
- Monitors agency results and performance
- Hires and leads marketing resources
If you want to find out if hiring a Fractional CMO is right for your business to get revenue growth, Book your free consultation with Stefanie. Stefanie is a Fractional CMO, award-winning agency owner, master of content marketing with 15+ years of Marketing Experience in the Manufacturing industry.