About

Marketing Leadership for manufacturing that gets results.

I'd love to help your manufacturing company build marketing processes to make your marketing department accountable, motivated and profitable.

As a Fractional CMO, I help your business Set the Pace and realize its full potential.

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Most marketing companies struggle with spending too much time, effort and money on marketing and initiatives that do not get results. But you don’t have to.

Fractional CMO in Manufacturing

As the Founder and CEO of Pace Creative, an award-winning marketing communications agency, I have dedicated the last 15+ years to helping B2B businesses achieve their full potential through strategic marketing and advising.

With a deep understanding of the B2B space and experience working with over 16 industries, I have honed my skills and expertise in content marketing, making me a leader in the field. My track record of success is evident in the numerous awards I have received throughout my career.

At FCMO, I specialize in partnering with high-ticket B2B businesses with niche offerings and visionary CEOs. I am personally dedicated to aligning marketing efforts with the CEO's vision, helping to drive the success of the company. As a seasoned marketing expert, I am able to provide comprehensive strategic marketing communications support, including strategy, advice, hiring, planning, and execution, to ensure that our CEO clients reach their goals.

After years of building and leading a talented team at Pace Creative, I offer services as a Fractional CMO, providing the expertise and guidance needed to help manufacturing businesses thrive. My passion is to work closely with B2B CEOs to turn their vision into reality.

15+

Years of Business & Marketing Leadership Expertise

16+

Industries Experience

100+

Business Advised

With a Fractional CMO, those issues become opportunities. Here’s what you could accomplish instead…

There is a proven method to back-up our greatness. I believe in taking the time to plan and invest in strategies to make data driven recommendations on tactics to invest in. Once tactics are optimized we track and measure performance. I offer a structured approach to ensure optimal results for my clients.

I treat marketing as an investment and focus on generating a high Return on Marketing Investment (RoMI) for my clients. I calculate the marketing value to your business to validate proposed strategic recommendations. I consistently measure the impact of marketing on the bottom line.

My ultimate goal is to develop a solution to business growth to get predictable results. I work on overcoming each marketing challenges with a marketing strategy that will be sustainable and provides return in the long-term. I create marketing legacy for my clients.

I focus on the data needed for decision-making. I measure results, not tactics or activities. The monthly report is designed to provide a custom summary of the information that really matters based on agreed upon Key Performance Indicators (KPIs). During the reporting process, I make the time to discuss, educate and explain the reason each KPI matters, what are the industry benchmarks, how the results impact your bottom line, and ultimately the sustainability of your business.

I’m here to help you make
the vision you have for your business, reality.

Based in London, Ontario, I have a team of business professionals, entrepreneurs and technologists who have worked with manufacturing businesses ranging from Fortune 100s to funded start-ups.

We approach advisory services with the grit and determination we know you have and apply a strategic marketing framework to successfully scale up.

Our Difference

Entrepreneur-Driven

For entrepreneur by entrepreneurs. I am not just saying it, I have experienced it and know the risks and rewards of starting and growing a business.

Integrated-Approach

Each division of a business should tie together cohesively to meet your overall business objectives. My job is to make sure you see the results!

Strong Values

  • Respect
  • Professionalism
  • Strategy first!
  • Holistic approach
  • Problem solvers
  • Integrity
  • Work Ethic
  • Grateful

Women-Owned and Operated

There is no ego. My attitude, strategic mind set and work ethic is the key to my success!

Here is a list of all of the revenue components we specialize in:

Revenue Component FCMO.
Marketing Advisory Services
Marketing Growth Strategy
Brand Strategy
Marketing Strategy
Brand Development
Marketing Activation Plan
Marketing Tactics & Process Oriented Execution
Sales Strategy
Sales Playbook
Customer Success Strategy
Operation Excellence Strategy (Revenue Ops)
Operation Excellence Development
Operation Excellence Execution
Process Mapping
Digital Transformation
Go-To Market Strategy
Inbound Marketing Automation
CRM Automation (ABM)

Our Team

What is it like to work together?

  • Reliability

    I am responsible for all your marketing outcomes. Each quarter you will get a report on what we are working on, what we have accomplished and the plan for the next quarter. This way we stay focused and on track.

  • Positive Culture

    My role as a Fractional CMO is to create a positive with a collaborative culture within your marketing team. I will delegate tasks to keep each person motivated and excel at what they do best.

  • Data Driven

    I believe that strategies, recommendations and ideas should be based on data and research to remove any risks and ensure success. When working on a project, goals and KPIs should be outlined and documented to track performance and results. Do you think resources should be put to good use and not go to waste? If yes, we think alike.

  • Long-Term Growth

    Companies ready to scale understand the need to develop integrated cross-functional strategies to align people, systems, and processes. I drive growth by developing a custom marketing growth framework. I believe in engineering workplaces that are focused on goals, improve delivery, engaged team members to increase productivity and get predictable results.

Case Studies

Problem

HGI was a sales organization relying on existing distributors and was struggling to grow. The value of the company was continuing to diminish.

Solution

The newly appointed CEO hired a Fractional CMO to invest in a tailored Growth Marketing Framework® with an integrated approach to marketing to create sustainable and predictable growth. Our first campaign targeted specific municipalities in the USA.

Results

Within Q1, HGI industries experienced an average of six qualified leads that resulted in over $4 million in new business. The Growth Marketing Framework® produced x20 ROI within 6 months.

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Problem

The CMO wanted to create a growth strategy with customized marketing processes for its internal marketing team to follow to generate predictable results.

Solution

Following the half day consult, we identified the need to create a content marketing strategy to target each vertical/industry Finning serves, as well as the 5 distinct personas.

Results

Presented an optimized site map for the corporate website for the agency of record to implement Developed SEO strategy for Finning to rank #1 for specific organic keywords Redesigned ad campaigns to optimize results and get over 4% CTR per campaign Worked with the sales team to create thought leadership content that created authority online Developed marketing processes for the internal team to follow to get predictable results Defined marketing metrics and acceptable cost per conversion for each campaign type Scheduled bi-weekly training and coaching calls for the marketing to get up to speed with best practices Audited MarTech strategy and identified irrelevant tools. Saved over $10,000.00/month Met and exceeded quarterly and annual sales goals

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Problem

The CEO wanted to create a tradeshow strategy to stand out and get acquired.

Solution

Following the half day consult, we identified the need to build a content marketing strategy to develop an online presence. In addition we recommended developing a comprehensive trade show strategy to get Candeo Products to stand out in front of attendees and exhibitors.

Results

Without the need to purchase a booth, Cando Lava created an alliance with an European company after attending its first tradeshow in California. Later, the European company acquired Candeo Products.

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Problem

The CEO of ABC Communications needed to get back to growing the business, but had no one leading the marketing and sales efforts within the family.

Solution

FCMO created and implemented a Growth Marketing Framework®. The strategic marketing plan included developing marketing processes, setting up reporting infrastructure, implementing a CRM, and hiring vendors and additional resources.

Results

ABC Communications secured a steady stream of sales leads YoY while building the brand to stand out online and locally in the process. The company was sold at its highest value in 2020.

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Marketing Transformation

I will deliver a comprehensive strategic growth marketing plan within 30 days that will put your business on the path to predictable growth.

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