Blogs

HGI’s VC says “We’ve Seen 100% Revenue Growth YoY”

HGI Industries (HGI) is a leading manufacturer and installer of custom air purifier systems in the United States. Its newly appointed CEO, Jeff, wanted to increase the company’s sales. After working with FCMO, VC said "We’ve Seen 100% Revenue Growth YoY".

Solving Bigger Marketing Problems with a Fractional CMO

Are you focusing on revenue growth, but feeling held back? Your bigger marketing problem may come from a lack of leadership and strategy. As a business owner or executive, you have a lot on your plate. If you're finding that your marketing efforts aren't delivering the results you need, this is where a Fractional CMO comes in. The role of the Fractional CMO is to run your marketing strategy, systems, and team to deliver predictable growth outcomes.

Executive Mind Set To Guarantee Growth

Regarding marketing, business leaders need to guide their decision-making process with a mindset to guarantee growth. Many, if not most, executives make marketing decisions based on stories they hear, marketing ideas they see, or copying what competitors are doing. A Fractional Chief Marketing Officer (CMO) unique approach is based on six guiding principles for marketing to give executives the best chances for success.

What is the role of a Fractional CMO?

The term Fractional CMO is becoming more and more popular. What does it mean? What is a Fractional CMO? What's the role of a Fractional CMO? How is a Fractional CMO different from a consultant, contractor, or freelancer?

8 Bigger Marketing Problems To Solve in 2023

As leaders are planning for 2023, it’s important for Chief Marketing Officer (CMO) and Fractional CMO to focus on efficient growth and solve bigger marketing problems! Here are eight trends that will define the success of the role of a CMO and Fractional CMO in 2023.

6 Ways a Fractional CMO can fix your Bigger Marketing Problems

A Fractional CMO can fix your bigger marketing problems and resolve your lack of marketing performance issues. How?
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