Are you focusing on revenue growth, but feeling held back by lack of direction from a proven Growth Marketing Framework®? Your bigger marketing problem may be a lack of leadership and strategy.
As a business owner or executive, you have a lot on your plate. You have to manage your team, keep up with the latest trends and technologies, and make sure that your business is growing. But, what if you’re finding that your marketing efforts aren’t delivering the results you need? Hiring a Fractional Chief Marketing Officer (CMO) might help solve your bigger marketing problems.
Stefanie
What is a Fractional CMO?
A Fractional CMO, or part-time marketing advisor, is a highly skilled professional who can run your marketing strategy, systems, and team to deliver predictable growth outcomes. As a C-suite level marketing advisor gives the peace of mind that you have the right resources to lead, manage and support your marketing department.
What to expect from a Fractional CMO?
By hiring a Fractional CMO, you can expect the following:
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Find the right resources to lead, manage and support the marketing department
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Create a due diligence checklist to track marketing performance
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Follow a proven framework to cut costs and meet revenue targets as efficiently as possible
- Add value to your marketing budget investment
- Prioritization of business needs
- Increase market value
As a Fractional CMO, my role is to help bring your vision to reality. I do so by using a strategic approach rooted in the Growth Marketing Framework® to bring your business and people closer together. By prioritizing marketing initiatives that will have an impact on your revenue growth, the marketing team stays engaged, focused, and on task.
How do I go about it? That’s my secret sauce!
How can a Fractional CMO add value?
As a part-time leader, a Fractional CMO is hired so that you are delegating leading your marketing to work ON your business, not IN it.
Here is a list of common marketing gaps companies are facing:
- Marketing budget is undefined
- Marketing team does not have the needed knowledge or expertise
- Marketing team does not have a leader to give strategic direction
- No strategic marketing documentation
- No marketing Standard Operating Procedures (SOPs), checklists, documented strategies, plans, templates, and framework
- No streamline process for marketing
- 89% of clients read reviews, testimonials, and case studies when considering a vendor.
- 75% of clients want to buy from a brand they know.
- We start with a Half-Day Strategy Session for your executive team to focus on your overall marketing strategy. During the strategy session, a comprehensive and tailored Strategic Marketing Growth Plan® (SMGP) based on your company’s needs to create predictable revenue growth.
- Based on the plan, we will discuss the level of monthly engagement needed to implement your growth plan. Each level of engagement is to support your marketing function
All of which are crucial elements for marketing to be scalable and successful.
Don’t let your lack of marketing expertise, lack of brand messaging and lack of trust with clients hold you back:
A Fractional CMO can help you understand cost effective impactful integrated marketing tactics to help your business be found online, where 46% of Google searches are people looking for solutions.
What’s the process to onboard a Fractional CMO?
The process is very simple.
Ready to Grow Your Business?
Regarding solving bigger marketing problems, a Fractional CMO can help you achieve predictable revenue growth. You can expect a strategic framework to your marketing efforts with a long-term commitment to revenue growth. Some of the benefits of hiring a Fractional CMO include: increased market value and give you more time to work ON your business, not IN it.
Take your business to the next level and let fcmo.io help you achieve predictable growth. Schedule your FREE strategy call to see the difference a Fractional CMO can make for your business.